Blue Wave Concept's Blog

Websites should lead to conversions, but what can enhance your Lead generation, Website ROI website’s ability to have potential customers voluntarily give you their contact information. We’d all love to think that our product or service is incredible and that potential customers are clamoring to have us contact them. The reality is somewhat different.

Let’s say you did everything right with your search engine optimization. With the SEO done, your keywords and links have placed you number one on Google and Bing and Yahoo, and you are now getting a ton of traffic to your website. What’s wrong with this picture? That’s what you wanted, right?

Without ‘conversions’ the traffic to your site is simply that. Traffic. It’s great to get some of these visitors to ‘convert’ – that is, to share their information so that you can open the dialogue and potentially have them as a client.

SO, why aren’t they sharing their contact information. There are some things that you may be doing wrong, that could discourage conversions. Many web developers simply don’t realize that you could be getting more results, and they ‘follow your direction’ without adding their insights. Try taking a look at your website with fresh eyes, and see whether your website may be ‘guilty’ of some of these common issues:

1. No call to action. Without asking for the contact information, its much less likely that you will receive the contact info. Try adding a ‘call-to-action’ to your website. This can be a button or form that offers something in return for contact information.

2. Ask for too much information. Most people do not want to offer their life history to a website, and in fact, would rather skip filling in the form if you ask for too much information. If your form is complicated or you ask for too much information, you have effectively created a barrier and a disincentive for filling in your form.

3. No reason. If you have a form that doesn’t share a reason for people to fill it in, it’s useless. What’s the motivation? Why should someone give you their information? What are you offering?

4. Reason not compelling. Perhaps you’ve done everything right and now you have a reason for people to give you their contact information. However, the reason is just not interesting to your target audience. This will cause your call-to-action to fail, and have low or no conversions. Test your call-to-action by creating two versions and change just one variable. This will help you create more effective reasons for conversions.

5. You’ve buried the form. If your form is at the bottom of the website evaluation free, evaluate website page, or ‘below the fold’, you’ve essentially hidden the form. Also, if the form tastefully blends in with the rest of the page, your visitors may fail to notice it. Make the form bold, make it a different color, and put it above the fold. This way, it will stand out from the rest of the page and increase the likelihood of being noticed.

A website can be an incredible tool to customers finding you, and then enabling you to reach out to them. Starting with an optimized site, then building in the features that encourage interaction are important for creating a site that will ultimately help your business instead of being an economic drain.