Study finds Internet more important than TV
by Blue Wave Concepts on Mar.31, 2010, under Internet
The “Infinite Dial” research series by Arbitron and Edison Research finds in its latest survey that the Internet is becoming so important to people’s lives that many people would rather do without TV than without the Internet – should they have to make such a choice.
The Internet has become such an important component of people’s lives that it has surpassed TV as the “most essential” medium, the latest survey found. For the first time more people would choose to eliminate television from their lives than the Internet if they were forced to choose. When presented with the ‘false choice’ of either never again watching television, or never again accessing the Internet, slightly more people would eliminate television. Just over 49% said they would eliminate television, compared to a little over 48% who said eliminate the Internet.
“When we first asked this question in 2001, the spread was 72% for eliminating Internet and 26% for eliminating television – the shift over these nine years has been steady and profound” said Edison Research president Larry Rosin. Bill Rose, Sr. VP of Marketing at Arbitron added, “If you look at those Persons under age 45 the gap towards eliminating television is much greater.”
These findings come from a national survey of 1,753 persons ages 12 and over. This is the 18th in a series of studies Arbitron and Edison have conducted since 1998 on topics relating to the Internet and New Media. The complete study will be presented in a webinar on April 8th at 2:00 pm ET and interested parties can register at www.arbitron.com or www.edisonresearch.com.
